How to block referrer spam is a very deceptive URL that participates in a blackhat SEO practice known as referrer spam indexing. Webmasters and website owners might notice and increase in referral traffic mixed into their website’s Google Analytics data. If you notice referral traffic mixed into your analytical data please note that there is not an issue with stolen website content or anything of that matter; the “website-stealer” string attached to the domain is simply designed to provoke users to investigate the referrer.

Referrer spam is a tactic used by spammers to promote their website, third-party websites that their URL might forward to, services, and products online. In this case, unwanted referral traffic is primarily utilized to promote the website; a website that contains a list of articles and spam content.

What is is a website that participates in the unethical practice of referrer spam indexing aimed at your website’s analytical data. The website contains questionable information and articles covering a variety of topics.

Referrer spam from this URL can ruin your website’s analytical data provided by Google Analytics. For example, referral traffic usually lands on a single webpage on your website and leaves from the same website; creating a 100% bounce rate. Web traffic from can appear from a variety of source locations around the globe and can hit your website with referral traffic spam multiple times daily.

How to block referrer spam

To block referrer spam in your Google Analytics account Google recommends to create an exclude filter to stop referrals at the campaign source. This guide shows you how to do that.

How to block referrer spam in Google Analytics

You can block referral traffic in Google Analytics by creating an exclude filter.

1. Open your Google Analytics account and go to the Admin tab.

referrer spam block

2. Under the account section click All Filters.

3. Click the + ADD FILTER button.

block referrer spam google analytics

4. Put the referrer spam website URL as a name for the Filter.

block referrer spam

5. Select Filter Type Custom. In Filter Field, find and select Campaign Source. In the Filter Pattern text box, write the referrer spam website URL and click the Save button on the bottom of the page.

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